West by Design Limited was approached by Madeleine Costigan, Interior Designer and Stylist. Following a collaborative approach to design and styling including extensive storyboarding and colour development work, development began on the feature paper to hang behind the main desk in the main section of the business.
Mr Grey Menswear embodies the modern gentleman, providing a destination experience to shopping, including tailoring advice and a personal dressing area. Having worked to develop storyboarding, West by Design was able to develop a statement paper that was sympathetic to the story behind the brand, and the steampunk vision for the premises. Working to integrate perfectly with the wall colour, the paper features sketch-style cogs with hints to historical industry at reduced gradients.
Fitting of the wallpaper took place over a day, with the shop opening in June 2018.